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How to Grant Access to a SEO Vendor

In this article, we’ll  talk about the kind of permissions you need to provide to your search engine optimization (SEO) vendor and how to do it right.

What types of permissions an SEO expert needs

A full SEO audit requires developing a promotional strategy and further preparation of a project scope statement your SEO vendor would need for access to your site in Google Analytics, Google Search Console and Google Business Profile.

We will go through the permission-giving procedure for each service step-by-step.

How to give permissions in Google Analytics

We have a really detailed article about Google Analytics.

1. Sign in to your Google Analytics account and select Admin in the bottom left corner.

Google Analytics. “Admin” menu option.

Google Analytics. “Admin” menu option.

Примечание: 

Permissions in Google Analytics can be given at 3 levels:

+ Account level. In this case, your vendor will have access to all properties (sites) in your account.

+ Property level. Your vendor will have access only to one specific property (site) that you have chosen.

+ View level. Your vendor will have access only to a specific part of your property (site) settings. For example, they can only configure targets, filters, etc.

2. On the next page, choose the “Access Management” option at the level you want to provide access.

Google Analytics. “Property Access Management” section.

Google Analytics. “Property Access Management” section.

3. Click on “+” in the drop-down box and select “Add users”.

Google Analytics. “Add users” option.

Google Analytics. “Add users” option.

4. Paste the email of a Google account to which you want to give a permission and choose the role for it.

Google Analytics. Roles

Google Analytics. Roles

How to give permissions in Google Search Console 

1. Log in to your Google Search Console account and select the site you need to grant access to.

Google Search Console account page

Google Search Console account page

2. Go to Settings tab and select “Users and Permissions”.

Google Search Console. “Users and permissions”

Google Search Console. “Users and permissions”

3. On the next page, click the ADD USER button in the top right corner.

Google Search Console. ADD USER

Google Search Console. ADD USER

4. In the next window, paste the email of a person to grant access to and select their access level: 

  • full — all features are available
  • restricted — most features are unavailable, but you can view statistics
Google Search Console. “Add user” window

Google Search Console. “Add user” window

How to give permissions in Google Business Profile

We wrote a very detailed article about how to add your company to Google Maps.

1. Log in to your Google Business Profile account and select “Users” from the left-side menu.

Google Business Profile. “Users”

Google Business Profile. “Users”

2. In the next popup window, click on “Add users”.

Google Business Profile. “Add users” button

Google Business Profile. “Add users” button

3. Next, type a name or an email address of the user you want to add and select a role for them, which can be either Owner or Manager. Click “Invite”.

Google Business Profile. User role

Google Business Profile. User role

Note:

1) Only an Owner can add other Owners to a business group.

2) Business groups can’t be added as Managers

Conclusion

This article provides detailed instructions on granting access to your SEO vendor. If you still have some questions left, drop us a comment, and we will answer right away!

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