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29 SEO-related Extensions for Google Chrome

The work of a search engine optimization (SEO) specialist is mainly done in a browser, and it often involves a lot of the same actions. Various extensions for SEO can speed up the analytics process and make your life easier.

Usually, various articles recommend the same tools, and it’s not so easy to find something new. What we’ve tried to do here is:

  • pick up the most interesting tools,
  • sort them into categories, and
  • go over each one’s features — their pros and cons.

General recommendations for all SEO extensions

Three things before we move onto the extensions themselves:

  1. Most plugins come with a set of preferences that you can use to customize a tool or disable unneeded features so that they won’t slow you or your browser down.
  2. Hotkeys make your life easier and spare you from reaching for extension icons or combing for them in a long list. It’s something that can noticeably speed up your work with the most used extensions. You can add custom keybindings here: chrome://extensions/shortcuts.
  3. Hide unused icons, or your browser will turn into an icon monster. Right-click on an icon and select “Hide in Chrome menu” to hide it.

Working with search results

Topvisor

This plugin displays rank numbers in Google and Bing search results.

Location Guard

This is a really useful tool for an SEO specialist. It allows you to change your location for Google search results. You can’t change a region for your search results in Google in a couple of clicks, so this extension is a godsend.

How to use it:

  1. Bring up the “Fixed Location” tab in plugin settings and mark a city you need on a map.
  2. Select “Use Fixed Location” in Options.
  3. In the footer of your search results, check “My current location”.
Real location
Real location
Location after using the plugin
Location after using the plugin

Furthermore, you can configure your coverage radius in the plugin settings. This can be useful when working with Local Pack in search results or with geo-dependent queries in Google Maps.

Pros: free, simple UI.

Cons: the bar for selecting a city doesn’t work as of now.

Download for Google Chrome

Download for Firefox

Complex analysis

SEO META in 1 CLICK

A multifunctional SEO do-it-all tool. It shows all the meta tags for a site (will be link here), as well as page properties and other useful features: image anchors, simple link statistics, the way a page looks when sharing it on social media — and more. Its simplicity and usability hook you right in.

Pros: free, good functionality.

Cons: none.

Download

SEOquake

A multifunctional tool for SEO auditing, its hallmark feature is keyword density analysis of your text. Density reports are displayed as a spreadsheet and a keyword cloud. Furthermore, you can filter your keywords by a number of words: 2, 3, or 4-word phrases.

Keyword cloud
Keyword cloud
Analysis for key phrases density
Analysis for key phrases density
Main window
Main window

Pros: unique functions, freemium.

Cons: you need a SEMrush account to get detailed statistics.

Download

Working with text

Keywords Everywhere – Keyword Tool

A useful SEO tool for analyzing key phrase density on a whole page. By “whole” we mean all textual data from this page’s code, even comments. You can sort phrases by a number of words, their density, or their percentage ratio, and the results can be exported as .csv or .pdf files. Keywords are collected from the whole page, and this way you can quickly determine which words your competitors are focusing on.

Pros: free, simple UI.

Cons: inability to analyze highlighted text, ads.

Download

Working with links

Multilink

This extension is for those who are too lazy to open each link one by one. Just paste your list of links here, and the plugin will automatically open them in new tabs. Specify the appropriate delay time — the bigger your list, the longer the delay should be; otherwise, browser freezes are guaranteed.

Pros: free, simple UI.

Cons: none.

Download

Free Backlink Checker by LRT

This extension analyzes all links on a page and can find broken links as well as external and internal links. It’s useful for a page by page SEO analysis, and you can export the results in a file.

Plugin’s main window
Plugin’s main window
Analysis results
Analysis results

Pros: usability, supports export, free.

Cons: analysis takes a long time.

Download

Check My Links

A very simple SEO extension for your browser. Highlights and color-codes all links on a page, which is useful if you need to quickly check a page for broken links.

Pros: free, simple UI.

Cons: no link import.

Download

Link Redirect Trace

A tool for analyzing page headers, redirect chains, the presence of canonicals, page blocking in robots.txt, and more. The current page status is shown on the extension icon (Canonical, 200, 404, 301, etc.). Very convenient and informative. If you open the extension UI, then you can analyze each link of a chain and export reports as .txt or screenshots.

Redirect chain
Redirect chain

Pros: simple UI, freemium, data import.

Cons: you will need a paid account to conduct a deeper link analysis.

Download

Working with microformats

Ryte structured data helper

This tool lets you analyze a site for microformats. The results are shown as a table with statistics for errors and warnings.

Pros: free, simple UI.

Cons: no formatting preview links.

Download

Working with pages

User-Agent Switcher

This plugin allows you to change User-Agent, which can be useful to view a site from a mobile user-agent.

You can also mask yourself as a crawler bot. For example, let’s say you want to view links of some site via ahrefs, but the report shows you no data, likely because access to this site is forbidden. To check it, you can go to this site as AhrefsBot. If it won’t open, then its owners are definitely hiding something.

A site as seen by AhrefsBot
A site as seen by AhrefsBot

Pros: free, simple UI.

Cons: —.

Download

NoFollow

A useful plugin for highlighting links with various attributes: NOFOLLOW, UGC, and SPONSORED. Plus, this tool shows when a ‘noindex’ meta tag is present on a page. All of these features simplify the work when doing a page-by-page SEO analysis.

‘noindex’ meta tag is present
‘noindex’ meta tag is present

Pros: easy to use, free.

Cons: none.

Download

SERP Preview Tool

This meta tags preview plugin has a feature that makes it stand out among a million others: a way to copy Description, Title, and URL in one click. Very convenient when you need to capture current metas quickly before changing them. It also allows previewing Google snippets (will link here), but it doesn’t work correctly since Google actually clips some meta tags.

Pros: free, simple UI.

Cons: doesn’t show H1.

Download

Wayback Machine

The official extension of Wayback Machine, the Internet Archive. It helps when working with saved copies of sites. Namely, you can do the following:

  • view the last available capture of a page
  • view the earliest capture
  • save the current page in the Internet Archive
  • view all available captures.

This plugin lets you find out what content used to be on a page that currently returns a 404 error. You can also check previous designs and content.

Main window
Main window
A prompt to look for a deleted page in the web archive
A prompt to look for a deleted page in the web archive

Pros: easy to use, free.

Cons: none.

Download

Generally useful plugins

Clean Guru - cache & history cleaner

Allows you to delete all traces of your search work in two clicks — very fast and convenient. Why, you ask? You often need to analyze search results manually, and if you don’t want any external factors affecting your SEPR, you will need to clear your cache, search history, cookies, and so on.

Pros: free, simple UI.

Cons: none.

Download

The Tech SEO - Quick Click Website Audit

This extension lets you send a page for analysis to one of the offered services. This can be used for checking loading speed, the structuredness of data, and so on. This way, you won’t need to look for said service in your bookmarks and copy-paste page URLs.

Pros: free, simple UI.

Cons: none.

Download (this link leads to a mirror, since the plugin was deleted from the official store)

Mailtrack для Gmail

Not really a tool for SEO, but it might prove to be useful. If you like to flood customer support with various questions, you might want to know whether your letters are even being read. This extension adds check marks to letters: one if your message was sent, two if it was read.

Pros: free, simple UI.

Cons: ads, additional features are paid-only.

Download

Webpage Screenshot – Screenshot Extension

his plugin lets you take a screenshot

  • with scrolling,
  • of a visible area in a browser, or
  • of a rectangle fragment.

With it, you can quickly capture results pages and make full-sized screenshots of websites.

Pros: convenient, has a built-in editor, allows you to save images to image hosting sites or PC, free.

Cons: none.

Download

Toggle JavaScript

This plugin disables JS scripts on a page in 1 click. It can be useful for copy-pasting some text from a webpage when this text:

  1. can’t be selected or
  2. can be selected but is copied with copyright protection.

Pros: easy-to-use, free.

Cons: —.

Download

Save image as Type

A tool for saving images as JPG or PNG files. Lately, sites tend to use WEBP images more and more, and these are not so easy to add to your site. This plugin lets you save these images as JPG in 2 clicks (plus it compresses them automatically).

Pros: free, simple UI.

Cons: none.

Download

Page loading speed analysis

Core SERP Vitals

This plugin shows the Core Web Vitals (CWV) data from Chrome User Experience Report next to Google snippets. This is useful for a page-by-page audit of search results, since it lets you easily see how your rank correlates with LCP, FID, and CLS metrics.

In order to work with a plugin, you need to provide it with a free API Key in the settings. The key can be obtained via this link.

Pros: free.

Cons: requires an API Key.

Download

Web Vitals

This extension combines the data from CWV from your device with other users’ data taken from API Chrome UX Report (CrUX). With it, you can see how your individual experience is similar to other users’.

Pros: free.

Cons: none.

Download

Tools for Google

Tag Assistant (by Google)

This plugin shows whether or not Google Analytics tracking code is set up correctly. It also detects tag errors and offers corrections. There’s even a separate help page on how to work with Tag Assistant.

Pros: free.

Cons: none.

Download

Enhanced Google Analytics Annotations

Google occasionally updates ranking algorithms that can affect your site’s position. This tool helps you stay on top of these changes. Its graphs provide notes about yet another change in search algorithms, so you will always know whom to blame for the dip in traffic. Plus, it shows national holidays too.

Pros: free, simple UI.

Cons: none.

Download

Something else

Here are some tools for SEO analysis that are not worthy of a separate paragraph but can still be of use.

Below is the  trio of multi-purpose SEO tools for an express audit of a page. These are often included in various SEO extensions lists, but they don’t really have something that sets them apart from hundreds of others:

  1. SEO Analysis & Website Review by WooRank
  2. MozBar
  3. Redirect Path — basically, another Link Redirect Trace, but in a different package.

The following tools can make page analysis easier if you have required accounts.

  1. Serpstat Website SEO Checker — works for a quick page audit.
  2. Ahrefs SEO Toolbar — good for analyzing a site or a page from a link juice perspective.

Conclusion

We went over probably the best SEO tools out there that can make life easier for both novices and seasoned SEO experts alike. These extensions work for most cases — but if for you, this too is not enough, then welcome!

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