It’s not always easy for commercial sites to reach a high ranking in high-frequency queries. For most subject matters, the TOP 10 is hogged by aggregators. For example, for hotels, you can’t promote your site for queries like “hotel in [City]” because Google’s top 10 is packed with booking.com, tripadvisor.com, and other similar sites. The same has been going on for a long time in other markets — real estate, plane and train tickets, cars, banks, restaurants, food or flower delivery services, and so on.
Almost any product market will have a directory service like yelp.com, and most subject areas have their own specialized aggregators. Search engines prefer aggregators to company websites because the former have more offers and better behavioral factors than sites of some specific companies.
Besides aggregator sites, up to five positions in the top ten might be occupied by market heavy-hitters, such as walmart, bestbuy. They always rise to the top by the product range, whereas the rest of the players have to share 3–5 positions or so from the top ten. Another portion of the traffic is taken by Google itself with its services and local search snippets. If you want to estimate your chances of reaching the TOP 10, you will need to calculate your maximum reachable position.
We review incoming requests very carefully and won’t take in a website for a complex promotional campaign if that site doesn’t need it, or if the TOP in that region and subject area is already firmly occupied by strong players and reaching it would be impossible.
There’s no magic bullet or one true algorithm for promoting any site with search engine optimization (SEO). You can work on enhancing your site in your subject area and your region, but the conditions and the competition will always be different. For some projects, you can feel the effects pretty quickly and quite clearly; for others, you’ll have to wait a bit longer. In any case, you will see eventual growth in your website traffic.
Some areas don’t need SEO, namely::
In such cases, ordering SEO is not only useless, but it’s also detrimental since you will waste time and money on work that won’t bring any results. If you want to attract customers for sites in such subject areas, you should use your budget for online advertising.
Trying to reduce costs, clients often entrust SEO to a freelancer or a studio that specializes only in online advertising and doesn’t have in-house designers and programmers.
Optimizing a site for search engines involves a lot of technical corrections and code tweaking that should be done by a programmer. Big projects usually require some modifications for a website — for instance, when the site’s catalog has become too big and the client now needs a filter that will also work for SEO purposes. In such a case, you would need to develop new features, draw up their design, create a layout, and code everything. This is a big undertaking that requires lots of reworking and takes months. It is hard to create a quality project like this using freelancers or outsourced staff because programmers always need to work in tandem with an SEO specialist and a project manager and stay in touch with them. An SEO freelancer would not be able to do all that.
To answer this, we would need to see the site itself and evaluate its current ranking. We should say beforehand that we don’t work with “gray” subjects like casinos, gambling, etc.
Besides, some sites just can’t be optimized. For example, it’s not possible to perform SEO optimization for something like online smartphone stores or hairdressers (because the competition is huge) or mono-brand stores (due to the lack of workable semantics). In these cases, we recommend using the services of our advertisers and creating listings on various aggregator sites.
Promoting a site created using a builder can be difficult since you can’t change their code. That said, a primary optimization for them is possible, and the result will depend on said builder’s capabilities: its templates, features, and modules.
SEO is a long and gradual process. The timing depends on your site’s subject matter, its quality, the complexity of search queries, and a multitude of other factors. That’s why those who cite some specific date are just taking a wild guess.
A complex end-to-end optimization and not interacting with your own site at all are two different things. Without quality feedback, we won’t be able to offer you a suitable optimization solution.
If a business owner can’t personally work on their site, they would need to find an employee who can collect and hand us information, as well as approve changes for the site that we would initiate.
Sites rise to the TOP thanks to a multitude of factors. First, you need to check whether your site is relevant to consumer queries and whether you have a specific page with an answer that a user is seeking. Next, you need to compare both sites’ performance figures. Maybe the one by your competitor is older, better optimized, has more pages and more link juice, updates more often, or has lots of unique photo and video content.
Some companies advertise that they could drive N number of queries to the TOP in the shortest time. But don’t fall for beautiful numbers: quality is more important than quantity. Usually, reaching the TOP in very low-frequency queries is not a problem. The problem is that the traffic these queries bring to your site would be minimal. We optimize sites for queries that would bring you sizable traffic and conversions.
In other words, without offices in other cities, promoting your site in their regions is hard — but not impossible :)
We need access to make quick changes to optimized pages and tweak some technical aspects on the whole site. A correctly working site is required for optimization and our partnership with you, so we simply have no reason to break anything. We value our clients and our reputation.
If you still don’t want to grant access after all, then our corrections can be implemented by your programmers; we’ll write all the specifications for them and check their work according to the task given.
Reaching the TOP in promoted queries is just the first stage. You’ll also need to keep up this result since search algorithms are constantly being worked on and, after a while, might use different criteria to evaluate your site. And don’t forget that your competitors also want their spot at the top, and they will try to drive your site from its position.
Search advertising gives fast and precise results but has a limited budget. Your campaign should always be ongoing, and your number of ads directly depends on your financial means. As soon as your account runs out of money, your ads will be taken down.
SEO gives a delayed but more stable and autonomous result, like a long-term investment. SEO and advertising work best in tandem, like Yin and Yang.
A site would of course be worth it. Online promotion is a good idea, especially since there are many other ways to advertise yourself: search ads, social networks, ads in media, etc. So even if your site wouldn’t be at the top of normal, organic results, it still might be helpful — and you can use it to showcase your business in other channels.
Mobile searching has become more popular lately — some sites get more than 50% of their traffic from smartphones. Each year traffic and conversion from mobile search results grow for our clients’ websites. That’s why we think that nowadays having a mobile version is no longer optional for successful promotion. Besides, search engines are growing more and more strict when it comes to sites’ usability for mobile devices.
Content is one of the most important parts of successful promotion. But it’s not just the presence of some text on a site that counts but its content. Articles that you use for optimized pages should be unique, interesting and useful for viewers. You shouldn’t post them as a wall of text — they should be readable and interspersed with some graphic content. A well-crafted SEO text helps make a page relevant to the query you optimize it for without seeming suspicious to search engines.
Not in the slightest! We learned first-hand that this method is still effective. The link juice of your pages greatly affects their ranking in search results, since for search engines, inbound links from high-quality sources act like a recommendation and tell them that your site is useful and informative.
Search engines nowadays pay way more attention to the quality of external links than to their quantity. Our optimizations select sources very carefully, checking how they fit several parameters, and buy only a limited number of external links to ensure the natural growth of your link juice. As a result, in all our years in this business, none of our clients’ sites have been filtered out.
SEO is not just texts and links. It’s intrinsically connected to technical aspects, web-development, and design. You won’t find a superman who has mastered all SEO tools and who also makes awesome designs, codes, writes compelling texts, and is HTML savvy. In all our years of experience. we’ve yet to meet one. By hiring an agency, you will be sure that all that’s required for your project will be covered. A whole team of experts can brainstorm and share their experience in finding unorthodox solutions.
Search filtering is a complicated situation where a lot depends on the type of sanctions on your site. We managed to remove the filter from some sites we worked on. The easiest one to deal with is the filter for spammed content: you can clean, update or rework your content, and that’s it. Filters for links are much harder to remove, and the success is not guaranteed.
In any case, we are ready to analyze your site, find the reasons for why it was filtered, and do everything in our power to restore their rank.
When you hire us, you have the right to the payment scheme that is most convenient for you. We will analyze your subject area, your current site rank, and the number and quality of other sites in the search results — and then we will offer you an optimal working method:
We are ready to accommodate our clients!
At the beginning of each month, we send our clients a report for the past period. Depending on the chosen payment scheme, that report can contain either the spreadsheet of ranks for optimized queries and their cost or traffic metrics and the spreadsheet of tasks performed. We always offer to work via our CRM system Planfix, which we use to keep track of all our projects. It streamlines communication and saves time on managing tasks.
A website audit is paramount when launching a new project and getting ready for SEO. The SEO analysis for your website will also prove useful for resources launched a while ago, as fixing issues with code and website layout will boost the website’s effectiveness.
We conduct audits thanks to the know-how of experts, our own accumulated experience, special tools, and proven technical solutions. Doing so on your own might prove to be very difficult.
A comprehensive website audit covers all the bases of your project and includes an internal technical website audit, a usability audit, an SEO audit, and creating a plan for future growth.
A free SEO audit is usually conducted via special programs and services. Free audits often result in a large pool of output data that’s not really useful. A paid audit is conducted by website creation and website promotion experts who thoroughly analyze all issues present and provide the most effective ways to solve them. Obviously, the price of such a thorough audit will be higher.
We recommend buying a website audit based on one of the three service plans we provide: all services provided are grouped logically such that you won’t have to pay for the services you don’t need. Keep in mind that you can also purchase a custom audit based on an individual service plan.
An SEO audit will help you find issues in your website’s programming, design, and stability. Making the necessary improvements is sure to boost your website’s search engine ranking.
Each case is different. The results will vary based on the severity of issues uncovered during the audit and the time it takes for search engines to reindex your website and apply new ranking factors after it’s been updated. You will usually see improvements within 1 or 2 months after the update.
The larger your website is, the longer the SEO analysis will take. Analyzing a smaller website might take a few days, whereas a large online store might take up to a few weeks. A larger website is also more likely to have more issues, so it will take longer to come up with optimal solutions to your problems.
We conduct a comprehensive SEO analysis that covers every important aspect of your website, rather than just checking for technical issues. The audit will give you understandable data with no useless information included. Each idea will be laid out in a clear and concise manner. We will also provide a list of tasks that must be carried out as a clear Terms of Reference document, so that website is updated as soon as possible.
Submit an application, and we will come up with an individual service plan and calculate the price based on your case. The audit cost is based on the size of the project and the amount of work a specialist will need to do.
Leave a request and get a free consultation.
