Google Merchant Center helps your offer reach millions of potential clients. Signing up lets you display your products to potential customers who might be interested in your selection, as well as promote those products via various embedded solutions and track your ad statistics.
If you’re hosting a large online store with a wide selection of items, Google Merchant might just become your primary source of traffic for both clicks and orders, provided you set it up properly.
Simply confirm that the following conditions apply to your store
Google Merchant Center is rapidly becoming the advertising channel with the highest ROI for online stores. This solution is successful because visitors already know what kind of product they want, from brand to specific model. If you’re selling the desired item at a reasonable price, with convenient payment and delivery, then Google Merchant Center is a must-try for you.
Because Merchant Center is powered by Google, a Google Shopping block is displayed to users when entering the names of most items into the search bar. Essentially, this means that using the Merchant Center grants you an extra ad placement on Google Search, which makes it even more likely for users to notice your offer and make a purchase.
with 9 proven, certified advertising experts.
Our main goal is to attract and retain the most clients using the allotted budget using Google Ads. We are a certified Google partner.
Utilize all available Google Ads channels to display your ads — such as Gmail, Google search suggestions, Google Display and search networks, YouTube, or Google Maps.
Promote your products across various Google platforms for free, including Google Images, Google Search, Google Lens, YouTube, or the Purchases tab.
Free impressions are not guaranteed and are managed by Google based on proprietary algorithms.
Unlike static retargeting, this method reminds users about specific products that they have viewed on your website before.
We conduct an audit of your website during the commercial offer stage and look for critical errors that must be fixed before we launch Google Merchant Center. We then plan out the budget together.
Initial Google Merchant Center setup can be viewed as a multi-phase process, where each stage is essential for a successful storefront launch.
Many clients stop keeping an eye on their storefronts after launching with Google Merchant Center. However, our goal is to attract and retain the maximum number of clients possible, rather than to simply secure a smooth launch. Therefore, we consider managing Google Merchant Center a continuous process, which includes statistical hypothesis testing, updating the price list, improving your website’s UX, and various other aspects.
A timely audit and ad campaign check-up will help you not to spend money on useless clicks and instead boost the efficacy of your advertisement channel. An audit includes the following:
The total cost consists of your allotted advertisement budget and the cost of our services, which include setting up and managing Google Merchant Center as well as collecting ad statistics.
You pay only for clicks on your products, rather than impressions. The cost of a click is determined by a bid, which means you pay around the same amount your competitors do. The fewer competitors you have, the lower the cost of a click will be. Clicks on more affordable products will also cost less.
We will consult you on most suited pricing during the commercial offer phase based on your starting budget and our previous experience.
We recommend basing your budget on your projected ROI from your Merchant Center investments. It makes sense to expand your budget for as long as it’s feasible rather than stopping at an arbitrary amount.
We don’t base our service fees on our clients’ budget. Our total workload is not necessarily correlated with your starter budget: often, a large budget can be spent quite effectively, which means our work won’t take too long.
There are two ways you can pay for our services.
In our experience, this is the most transparent option. You pay for the total number of hours it took us to set up your ad campaign.
Advertising expert: 25 USD
Our programmers often help with the setup as well, and their rate depends on their experience level: Junior programmer - 25 USD, Middle programmer - 30 USD, Senior programmer - 35 USD
We make an estimate about the total workload required to set everything up based on your product/service selection and our experience. Then, we decide on the number of work hours required to manage Google Merchant Center starting from the second month.
The offer includes two prices (the pricing for setup and management) with the list of what each service entails.
We use Planfix to manage our pipeline, and we send an invite to our clients as well. This makes the process transparent for our clients, as they’re able to see the time allotted to our assigned tasks as well as the time actually spent working on them. This also enables them to track progress for all our tasks, leave comments, and stay engaged with the project.
Google employs a strict policy when it comes to online stores. The quality control team always makes sure all stores comply with the Google Merchant Center requirements.
The products hosted on your store are checked every day after launch, and the Google Ads team also keeps an eye on your storefront, disguised as customers. If issues arise, you can have your store disconnected from the service or even get your Google Merchant Center account banned.
To minimize your store’s downtime, smoothly complete the moderation checkup, and fix any issues as soon as they arise, you will need to know the ins-and-outs of the platform, keep in touch with tech support, and keep your website and order system up-to-date. Simply having an account is not nearly enough.
Having someone to help with managing all aspects of running an online store is a valuable asset, so you should turn to professionals for help. A multi-step approach to setting up and managing your Google Merchant Center account will help boost your website’s value and revenue.
