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Targeted ads on Facebook and Instagram

Getting leads from potential clients on the day of the ad campaign launch

Our approach to managing ads:

  • Audit and analysis of the current state of affairs
    We analyze key business metrics, find possible growth areas, and plan out our advertising setup and campaigns. Following this strategic planning, we build a forecast for the incoming traffic and the possible methods to convert it into a sale or generate a lead.
  • Setting up test ad campaigns
    We set up test campaigns to pinpoint the most efficient creative funnels, targeting methods, and optimization strategies for future scaling.
  • Scaling and campaign management
    We take a daily approach to managing and optimizing our ad campaigns , test new creatives, as well as continuously update existing ad campaigns and use automated Meta algorithms to improve our ROI metrics.
  • Improving our efficiency
    We analyze our workflow efficiency based on extensive experience, proposing new and advanced solutions on lead optimizations and website improvements, as well as implement stronger and more robust methods to manage ad analytics frameworks.
Increasing qualified leads and reducing the ad budget

Our mission is to reduce your ad platform expenses while maximizing your ad revenue.

Why are Instagram and Facebook ads worth the money?

Quick results
A proper campaign setup for in-demand ads will draw in leads on launch day and beyond.
Expanded target audience
These social media platforms work well for most businesses and boast over 2.5 billion monthly active users. Additionally, 15% of all users based in the US make purchases on Facebook and Instagram.
Flexible budget
You can adjust your ad campaign budget, and we’ll maximize the number of quality leads you receive based on the allotted budget.
Numerous targeting opportunities
Do you want to find clients from different areas with diverse characteristics to expand your selling pool? Or to notify your subscribers about a new offer or discount? Everything is just a click away!

OUR BUSINESS APPROACH

We don’t create ad campaigns that generate losses—we’re solely focused on maximizing cost effectiveness. This kind of approach is called performance-based marketing.

Performance-based marketing lets you view the cost of a lead, call, and the final CAC sorted by advertising channels at any stage of the campaign.

With us, you can optimize your budget accordingly and invest only in the most effective ad channels. You invest only as much as necessary—and not a cent more.

A proper ad campaign setup will let you receive revenue right from launch and beyond.

01

Getting ready for ad campaign launch

1 day to 1 week
  1. Analyzing the client’s business for its strengths and weaknesses as well as high-margin activities.
  2. Competition analysis.
  3. Checking whether the feedback forms and phone numbers posted on the website are operational.
  4. Installing and setting up Facebook Pixel and Google Analytics.
  5. Composing recommendations on landing pages to help boost your conversion rate.
  6. Developing plans and strategies for test ad campaigns.
02

Setting up ad campaigns

2 days to 2 weeks

Testing and setup

The testing phase lets you save your funds in the future, as it helps you scale within the most profitable target audiences and ad placements.

  1. Pinpointing multiple attractive target audiences.
  2. Using them to test various ad placements.
  3. Testing various ad types within best selected ad placements: creatives, calls to action, and ad copies.
  4. Testing the combinations of best ads and placements on various audiences.
  5. Concluding the first phase by testing ad campaign goals and expanding our campaign budget for the best picked combinations.
  6. Beginning to manage and scale your ad campaigns.
03

Managing ad campaigns

Continuous process, 10 to 100 hours per month

Continually managing primary metrics:

  1. Ad CTR
  2. UCPC
  3. User behavior metrics
  4. Impression rate per user with subsequent ad updates
  5. Conversion cost
  6. The rate of conversion from a lead to an order
  7. Shifting the campaign strategy to conversion-based optimization to boost efficiency
  8. Finding possible growth areas and testing new hypotheses

HOW MUCH DOES WEBSITE ADVERTISING COST?

The total cost is composed of the advertising budget, the cost of our ad setup services, the cost of the ad campaign setup, management and analysis, as well as the cost of using external analytics tools.

01

Advertising budget

As we prepare our offer, we will present the price for our services, which is set based on the budget forecast, our previous experience, and your requests concerning the starting budget.

We will manage the campaign via dynamic advertising budget allocation between the available ad campaigns, which are based on CPA data.

We recommend planning your budget based on ROI from your ad investments. It makes the most sense to expand your budget for as long as it makes commercial sense, rather than sticking to rigid predefined numbers.

02

Our services: setup and management

We don’t recommend choosing contractors who ask for a budget share as their service fee. The scope of the project is not necessarily tied to the budget size, and larger budgets can quite often be spent efficiently without doing too much work.

We offer you two possible payment schemes for our services:

Hourly rate

The most sensible option. You pay only for the time actually spent managing your ad campaign.

Price: 25 USD/hr.

Fixed price for ad campaign setup and management

As we prepare your ad campaign, we evaluate the scope of the project and calculate a predefined number of work hours it will take to complete our work, which is based on our previous experience and the available product range. Thus, we calculate the cost of managing your ad campaign starting from the second month of advertising.

Our offer will include two prices (the setup and the management phases), with an outline of every factor that composes the final price.

NOT SURE HOW TO SET UP YOUR ADS?

Launching ads on Facebook and Instagram seems deceptively easy, as it can be done in just a few clicks.

However, if you wish to set up your ads effectively, you need professional expertise, which includes initial setup, strong campaign management and analysis, and continuous adjustment of your ad campaign based on previous results.

Many clients try to set up their ad campaigns by themselves, with the help of their relatives, or a low-price freelancer. However, this usually leads to spending outpacing budgets. In our experience, serious mistakes are common even among most professional ad agencies.

Additionally, more likely than not, DIY ad campaigns fail to account for certain pitfalls. We can conduct an audit of your ad campaign for free and help you optimize it.

We will not be composing a bloated audit document for you, instead opting for clear and concise guidance on how to proceed. You don’t lose anything by asking us to conduct an audit for you.

Machines or people?

Social media keeps rolling out various automated ad management tools. However, they are currently not very effective, as their settings miss many important things that go into managing ad campaigns. They are easy to set up, but hardly produce desired results.

Although automatic solutions are getting smarter, no bot can currently—or in the foreseeable future—properly analyze your competition within certain niches, pinpoint appropriate growth areas, find promotional products, write effective copy, or locate and fix your website’s conversion mistakes.

Effective campaign management doesn’t just entail proper setup; it requires information gathering, communication, client-side exchanges with the business owner or marketing manager, and making continuous improvements to your website.

Even advanced bots lack the necessary feature suite to replace an experienced contractor, especially in the turbulent business of digital marketing. If you want to achieve all the goals you’ve set for your business, it’s best to turn to people with real expertise in the field.

Interested in our services? Apply here
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