Attracting clients via search results
A goal of any search engine optimization (SEO) campaign is to attract conversions to your website through organic search results. To achieve this, we do the following:
Just answer a few simple questions
Boosting the number of sales made through your website
Modern SEO strategies always require making improvements to the website itself. We will optimize your website for search engine bots, populate it with all the necessary information about your products and services, and improve its User Experience.
We have the expertise to employ adjustments to your website that make it more appealing to both search engine algorithms and your end users, boosting your sales.
We work only with clients that benefit from our partnership
Some SEO agencies do business with any client that comes knocking, promising great results.
However, you should keep in mind that only 10 websites appear at the top of a search engine’s ranking, with some of those spots permanently reserved for larger portals like Wikipedia. Because of this, we end up offering our services to less than 50% of potential clients. As an example, we don’t promote pages of photographers.
We make promises only when we are certain we can deliver which means doing business only with websites that can be boosted in a significant way.
Professional partnership and total transparency
We base our business on the principles of mutual benefit and honesty. Our clients are always aware of all the steps along our pipeline: the tasks currently being worked on, the current roadmap, the goals we met, and the results we achieved.
During the commercial proposal stage, we compose the basic semantic kernel and identify critical mistakes to address first, as well as plan out the project’s promotion strategy.
Most websites, old or new, contain a lot of simple mistakes that hurt its SEO, such as incorrect code 404 redirect setup, lack of sitemaps, poor page titles, or missing meta tags and microdata. Some of these are an easy fix, whereas others — such as slow page loads — may require a considerable website overhaul.
Audits conducted by our company use a strict 20 point checklist.
This results in a list of tasks for the website’s programmer and optimization specialist. Such tasks are usually high priority.
Below are some typical mistakes websites without prior promotion usually make:
Typical promotion-related mistakes found in online shops and catalogs:
While the programmer is working on technical tasks, the optimization specialist begins creating the semantic kernel. This doesn’t just involve looking for the most frequent queries: a deep analysis also requires checking all the follow-up queries and suggestions with the frequency of exact query matches of at least three.
A good semantic kernel contains from 200 to a few thousand queries. The largest semantic kernel among our projects contains 25,000 queries with the frequency of exact query matches of at least three.
If you want to create and promote an online store, you first have to compose a simple semantic kernel to help optimize the main sections of the catalog and develop a proper website layout. Once the layout has been set up and the catalog-related errors have been dealt with, we can start working through each separate website section in the order agreed upon with the client.
A semantic kernel is never truly complete — it’s always updated with new queries and suggestions.
A properly developed kernel will attract more targeted traffic to your website.
After gathering the semantic data, we divide all queries into groups and “plant” those groups onto your web pages. It’s at this stage that the total number of pages your website needs usually becomes clear, as well as all the layout-related improvements that need to be done.
Because of this, it makes sense to only pay for website development after the semantic kernel has been built and clusterized. Think of it as doing market research before actually entering the market.
We finally have the data on all of the website’s technical errors. We’ve created and clusterized a semantic kernel and learned which pages must be created or improved. Finally, we can start composing actual tasks and sort them by priority.
Typical tasks include:
These are just a few of the countless other SEO-related measures that will boost your visibility in the top 10 search engine ranking without interfering with the user experience.
All tasks are distributed among the project’s team: the SEO specialist, the programmer, the copywriter, and the designer.
The first few months of the project are usually driven by the programmer. After that, the SEO specialist and the copywriter do most of the job. Quite often a designer is brought in to draw the missing landing page sections or redesign some of them.
We use Planfix for our projects and send invites to our clients so they can track the project board. This grants full transparency for our clients. This way, they are aware of all the ongoing tasks, the allotted deadlines, and the time spent on the tasks. They can track the progress for all the project’s tasks, leave comments, and stay up-to-date and engaged with the project.
At this stage, we’ve set all the tasks and priorities and assigned team members to deal with them. All that’s left is to gradually complete our tasks while constantly keeping track of the overall project status, such as:
This kind of project management yields quality results in the long term.
You shouldn’t expect SEO to bring quick results. Growing your organic traffic always takes time.
As we fix mistakes and improve landing pages, the time comes to try contextual ads.
All websites follow a simple rule: if your website doesn’t convert contextual ad traffic into requests, then your search engine traffic won’t bring in any calls or orders.
If contextual ads don’t help, then you need to work on the quality of your offer and/or improve your landing page.
Actually, this is not something that usually happens. In our experience, new tasks continue to emerge, such as:
The services we need to perform can vary greatly between websites and businesses: each organization has their own development history, values, or a client’s unique vision. Because of this, you won’t find any set pricing for SEO-related services. Each website is analyzed on a case-by-case basis, leading to a unique commercial offer.
Starting from 900 USD per month (from 30 work hours)
The cost of ranking or traffic is determined on a case-by-case basis
We consider payments based on hours of work to be the most sensible approach. However, if you’d rather pay based on traffic or ranking, please specify this in your application, and we will make sure to offer these options in our commercial offer to you.
Content is one of the most important parts of successful promotion. But it’s not just the presence of some text on a site that counts but its content. Articles that you use for optimized pages should be unique, interesting and useful for viewers. You shouldn’t post them as a wall of text — they should be readable and interspersed with some graphic content. A well-crafted SEO text helps make a page relevant to the query you optimize it for without seeming suspicious to search engines.
At the beginning of each month, we send our clients a report for the past period. Depending on the chosen payment scheme, that report can contain either the spreadsheet of ranks for optimized queries and their cost or traffic metrics and the spreadsheet of tasks performed. We always offer to work via our CRM system Planfix, which we use to keep track of all our projects. It streamlines communication and saves time on managing tasks.
A complex end-to-end optimization and not interacting with your own site at all are two different things. Without quality feedback, we won’t be able to offer you a suitable optimization solution.
If a business owner can’t personally work on their site, they would need to find an employee who can collect and hand us information, as well as approve changes for the site that we would initiate.
A site would of course be worth it. Online promotion is a good idea, especially since there are many other ways to advertise yourself: search ads, social networks, ads in media, etc. So even if your site wouldn’t be at the top of normal, organic results, it still might be helpful — and you can use it to showcase your business in other channels.
It’s not always easy for commercial sites to reach a high ranking in high-frequency queries. For most subject matters, the TOP 10 is hogged by aggregators. For example, for hotels, you can’t promote your site for queries like “hotel in [City]” because Google’s top 10 is packed with booking.com, tripadvisor.com, and other similar sites. The same has been going on for a long time in other markets — real estate, plane and train tickets, cars, banks, restaurants, food or flower delivery services, and so on.
Almost any product market will have a directory service like yelp.com, and most subject areas have their own specialized aggregators. Search engines prefer aggregators to company websites because the former have more offers and better behavioral factors than sites of some specific companies.
Besides aggregator sites, up to five positions in the top ten might be occupied by market heavy-hitters, such as walmart, bestbuy. They always rise to the top by the product range, whereas the rest of the players have to share 3–5 positions or so from the top ten. Another portion of the traffic is taken by Google itself with its services and local search snippets. If you want to estimate your chances of reaching the TOP 10, you will need to calculate your maximum reachable position.
