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Search Engine Optimization Services

A systematic approach to attracting organic conversions

Our approach to SEO

Attracting clients via search results

A goal of any search engine optimization (SEO) campaign is to attract conversions to your website through organic search results. To achieve this, we do the following:

  • Analyze how your business operates, determining the most profitable services and product groups.
  • Research your website, pinpoint main priorities, and create a roadmap.
  • Optimize your website for a wider semantic kernel so that it can be easily located by your target audience.
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Boosting the number of sales made through your website

Modern SEO strategies always require making improvements to the website itself. We will optimize your website for search engine bots, populate it with all the necessary information about your products and services, and improve its User Experience.

We have the expertise to employ adjustments to your website that make it more appealing to both search engine algorithms and your end users, boosting your sales.

We work only with clients that benefit from our partnership

Some SEO agencies do business with any client that comes knocking, promising great results.

However, you should keep in mind that only 10 websites appear at the top of a search engineā€™s ranking, with some of those spots permanently reserved for larger portals like Wikipedia. Because of this, we end up offering our services to less than 50% of potential clients. As an example, we donā€™t promote pages of photographers.

We make promises only when we are certain we can deliver which means doing business only with websites that can be boosted in a significant way.

Professional partnership and total transparency

We base our business on the principles of mutual benefit and honesty. Our clients are always aware of all the steps along our pipeline: the tasks currently being worked on, the current roadmap, the goals we met, and the results we achieved.

Planfix screen
All project work is done in Planfix.

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HOW DO WE WORK

During the commercial proposal stage, we compose the basic semantic kernel and identify critical mistakes to address first, as well as plan out the projectā€™s promotion strategy.

01

Maintenance audit of your website

from 2 hours to 2 days

Most websites, old or new, contain a lot of simple mistakes that hurt its SEO, such as incorrect code 404 redirect setup, lack of sitemaps, poor page titles, or missing meta tags and microdata. Some of these are an easy fix, whereas others ā€” such as slow page loads ā€” may require a considerable website overhaul.

Audits conducted by our company use a strict 20 point checklist.

This results in a list of tasks for the websiteā€™s programmer and optimization specialist. Such tasks are usually high priority.

Below are some typical mistakes websites without prior promotion usually make:

  • Title headers and description meta tags have not been optimized and are not unique
  • Pages donā€™t use the h1 tag

Typical promotion-related mistakes found in online shops and catalogs:

  • A lot of useless pages (usually the result of poor filter set-up)
  • Duplicated headers, meta tags, and text on paginated pages
  • The most severe mistake: filters that donā€™t generate static URLs with parameter-based product lists that would collect long-tail and medium-tail queries
By the way, we also conduct preliminary website audits and give starter recommendations
Order an audit
02

Building a full-fledged semantic kernel

from 2 hours to 1 week

While the programmer is working on technical tasks, the optimization specialist begins creating the semantic kernel. This doesnā€™t just involve looking for the most frequent queries: a deep analysis also requires checking all the follow-up queries and suggestions with the frequency of exact query matches of at least three.

A good semantic kernel contains from 200 to a few thousand queries. The largest semantic kernel among our projects contains 25,000 queries with the frequency of exact query matches of at least three.

If you want to create and promote an online store, you first have to compose a simple semantic kernel to help optimize the main sections of the catalog and develop a proper website layout. Once the layout has been set up and the catalog-related errors have been dealt with, we can start working through each separate website section in the order agreed upon with the client.

A semantic kernel is never truly complete ā€” itā€™s always updated with new queries and suggestions.

A properly developed kernel will attract more targeted traffic to your website.

03

Query clusterization and development of the website layout

from 3 hours to 4 days

After gathering the semantic data, we divide all queries into groups and ā€œplantā€ those groups onto your web pages. Itā€™s at this stage that the total number of pages your website needs usually becomes clear, as well as all the layout-related improvements that need to be done.

Because of this, it makes sense to only pay for website development after the semantic kernel has been built and clusterized. Think of it as doing market research before actually entering the market.

04

Composing the project plan

1 or 2 days

We finally have the data on all of the websiteā€™s technical errors. Weā€™ve created and clusterized a semantic kernel and learned which pages must be created or improved. Finally, we can start composing actual tasks and sort them by priority.

Typical tasks include:

  • Make all the headers (h1, title), meta tags (description), and texts unique
  • Embed a Google Analytics tracking tag and set up goals
  • Set up filters so that static user-friendly URLs are generated based on their parameters

These are just a few of the countless other SEO-related measures that will boost your visibility in the top 10 search engine ranking without interfering with the user experience.

Who will work on the project?

All tasks are distributed among the projectā€™s team: the SEO specialist, the programmer, the copywriter, and the designer.

The first few months of the project are usually driven by the programmer. After that, the SEO specialist and the copywriter do most of the job. Quite often a designer is brought in to draw the missing landing page sections or redesign some of them.

How is the project planned out?

We use Planfix for our projects and send invites to our clients so they can track the project board. This grants full transparency for our clients. This way, they are aware of all the ongoing tasks, the allotted deadlines, and the time spent on the tasks. They can track the progress for all the projectā€™s tasks, leave comments, and stay up-to-date and engaged with the project.

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A project screen in Planfix
05

Continuing work according to plan

1 day to 1 year

At this stage, weā€™ve set all the tasks and priorities and assigned team members to deal with them. All thatā€™s left is to gradually complete our tasks while constantly keeping track of the overall project status, such as:

  • The ranking of queries leading to desired actions;
  • The quality of traffic weā€™re attracting: user behavior, bounces, completed site goals;
  • The quality and quantity of indexed pages;
  • Website errors monitored via Google Search Console;
  • Link profile quality;
  • Current search results analysis and competitor analysis.

This kind of project management yields quality results in the long term.

What should I do if I need sales right now?

You shouldnā€™t expect SEO to bring quick results. Growing your organic traffic always takes time.

As we fix mistakes and improve landing pages, the time comes to try contextual ads.

Learn more Learn more about contextual advertising

All websites follow a simple rule: if your website doesnā€™t convert contextual ad traffic into requests, then your search engine traffic wonā€™t bring in any calls or orders.

If contextual ads donā€™t help, then you need to work on the quality of your offer and/or improve your landing page.

06

Whatā€™s next after all the tasks have been completed?

Actually, this is not something that usually happens. In our experience, new tasks continue to emerge, such as:

  • Expanding to a new region. For such cases, we create a new sub-domain and perform the whole process again, as each web page should stay separate from the main domain and needs to be optimized.
  • New requests from the client, such as adding new features (e.g., a calculator or a profile system), updating the web design, or creating a promo page.
  • New product and service groups keep appearing.
  • A new audit following an expanded checklist after 6 to 10 months.
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SEO PRICING

The services we need to perform can vary greatly between websites and businesses: each organization has their own development history, values, or a clientā€™s unique vision. Because of this, you wonā€™t find any set pricing for SEO-related services. Each website is analyzed on a case-by-case basis, leading to a unique commercial offer.

Fixed workload

Starting from 900 USD per month (from 30 work hours)

Payment based on hours of work
SEO expert, designer ā€” $40; project manager ā€” $30; developer starting from $30 to $50; content manager ā€” $20
By ranking / By traffic

The cost of ranking or traffic is determined on a case-by-case basis

We consider payments based on hours of work to be the most sensible approach. However, if youā€™d rather pay based on traffic or ranking, please specify this in your application, and we will make sure to offer these options in our commercial offer to you.

WEBSITE PROMOTION: FAQ

What if I hire an SEO specialist to work in-house for me? I think thatā€™s cheaper, and they would concentrate solely on my project.

SEO is not just texts and links. Itā€™s intrinsically connected to technical aspects, web-development, and design. You wonā€™t find a superman who has mastered all SEO tools and who also makes awesome designs, codes, writes compelling texts, and is HTML savvy. In all our years of experience. weā€™ve yet to meet one. By hiring an agency, you will be sure that all thatā€™s required for your project will be covered. A whole team of experts can brainstorm and share their experience in finding unorthodox solutions.

Why should I give you access to my site? What if you break something in there?

We need access to make quick changes to optimized pages and tweak some technical aspects on the whole site. A correctly working site is required for optimization and our partnership with you, so we simply have no reason to break anything. We value our clients and our reputation.

If you still donā€™t want to grant access after all, then our corrections can be implemented by your programmers; weā€™ll write all the specifications for them and check their work according to the task given.

How does the presence of aggregator sites affect my subject area?

Itā€™s not always easy for commercial sites to reach a high ranking in high-frequency queries. For most subject matters, the TOP 10 is hogged by aggregators. For example, for hotels, you canā€™t promote your site for queries like ā€œhotel in [City]ā€ because Googleā€™s top 10 is packed with booking.com, tripadvisor.com, and other similar sites. The same has been going on for a long time in other markets ā€” real estate, plane and train tickets, cars, banks, restaurants, food or flower delivery services, and so on.

Almost any product market will have a directory service like yelp.com, and most subject areas have their own specialized aggregators. Search engines prefer aggregators to company websites because the former have more offers and better behavioral factors than sites of some specific companies.

Besides aggregator sites, up to five positions in the top ten might be occupied by market heavy-hitters, such as walmart, bestbuy. They always rise to the top by the product range, whereas the rest of the players have to share 3ā€“5 positions or so from the top ten. Another portion of the traffic is taken by Google itself with its services and local search snippets. If you want to estimate your chances of reaching the TOP 10, you will need to calculate your maximum reachable position.

Why is my competitor's site in the TOP but mine isnā€™t?

Sites rise to the TOP thanks to a multitude of factors. First, you need to check whether your site is relevant to consumer queries and whether you have a specific page with an answer that a user is seeking. Next, you need to compare both sitesā€™ performance figures. Maybe the one by your competitor is older, better optimized, has more pages and more link juice, updates more often, or has lots of unique photo and video content.

What about sites built on website builders? Can they be promoted with SEO?

Promoting a site created using a builder can be difficult since you canā€™t change their code. That said, a primary optimization for them is possible, and the result will depend on said builderā€™s capabilities: its templates, features, and modules.

Read more
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