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Website SEO Audit

The full audit includes technical SEO, growth strategy, and competitor analysis

Our approach to website audit:

  • Case-by-case approach
    We will make changes to your audit plan if needed
  • Clear instructions
    As the audit concludes, you will receive a Google document containing a list of issues to fix, all explained in a clear and concise manner. The document will also include a list of tasks for the programmers, content managers, and other specialists selected to work on your website
  • Staying in touch
    We will answer all of your questions before, during, and after the audit
  • Helping along with the Terms of Reference
    We will help the developers find the right solution for any issues or complete the plan outlined in the Terms of Reference using our own staff of developers
  • Continued partnership
    We are always open to helping you with any issues related to SEO or ads
A multi-layered website audit that includes instructions on improving your website’s SEO, conversions, and usability

Submit your application, and we will contact you and recommend a service plan that best fits your needs

SEO AUDIT PLAN

01

Website technical optimization analysis

1 to 5 days

Any technical errors or security vulnerabilities will hamper your website’s ability to receive a high search engine ranking in any competitive topics.

Possible tasks: check site mirrors, duplicated pages, check for low load speeds, find complicated/incorrect crawler instructions, malware and links leading to malware, check for incorrect server responses.

02

Website’s layout coding analysis

1 day

Just like any other program, a search engine is able to see the website as a piece of source code. Because of this, proper layout coding and HTML markup help the search bot understand what the website is about.

Possible tasks: if the website works or displays incorrectly on certain devices, then check whether the h1–h6 headers are used as layout elements, check for incorrect section order, missing opening or closing tags, or lack of proper text markup.

03

SEO analysis

1 to 4 days

Various optimization issues that prevent your website from receiving higher search results ranking.

Possible tasks: check for incorrect region detection implementation, duplicates of pages under different URLs, “Title” duplicates, meta description duplicates, different pages with the same or similar information, blank pages, incorrect rel=”canonical” set up, broken internal links, other navigational errors.

04

Competitor analysis

1 to 4 days

Analyzing search results based on specific semantic clusters and conducting competitor analysis.

Possible tasks: website visibility analysis, making sure queries match promotion goals, snippet evaluation, checking the implementation of commercial ranking factors, link profile analysis.

05

Usability

1 to 2 days

Users often leave your web page before a conversion happens when they are unsatisfied with the website’s feature suite or aren’t able to find what they’re looking for. We will help you discover the issue and retain your users.

Possible tasks: UX and feature set analysis, making sure the website is properly tailored to smartphones and tablets, making sure the website lists comprehensive information about your products and services, bounce analysis.

06

Recommendations for improving your web pages

1 to 2 days

Each individual page matters. We will give you a detailed breakdown on selected landing pages and analyze them to make future improvements based on a variety of factors.

Possible tasks: analysis of text-based content, title and meta-tag analysis, competitor website analysis, calculating internal page juice.

07

Growth plan

2 days

We can help you plan out a roadmap if you aren’t sure how to develop and improve your website further, retain users, or attract more traffic.

Possible tasks: analyzing your website’s content and presenting ideas for new site sections and pages, implementing new services.

SERVICE PLANS AND PRICING

Plan 1

$420

1 or 2 weeks

Small websites that provide services (up to 150 pages), landing pages

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The plan includes:

  • Technical website optimization analysis
  • Analyzing the website’s coding and layout
  • SEO analysis
  • Competitor analysis based on a single page (includes collecting semantic data for one landing page of your choice)
  • Usability analysis

Results:

  • permanent access to audit files stored on Google Drive, comments enabled
  • a ready-to-use Terms of Reference (ToR) for the specialists
  • an optimizer does a one-time check, making sure the ToR were followed properly (within 3 months after the end of the audit process)

Plan 2

$750

2 or 3 weeks

Small online stores, websites that provide services with a wide range of options (up to 1500 pages)

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The plan includes:

  • Technical website optimization analysis
  • Analyzing the website’s coding and layout
  • SEO analysis
  • Competitor analysis based on a single page (includes collecting semantic data for one landing page of your choice)
  • Usability analysis
  • Recommendations on page improvements (up to 3 common templates)

Results:

  • permanent access to audit files stored on Google Drive, comments enabled
  • a ready-to-use Terms of Reference for the specialists
  • an optimizer does a one-time check, ensuring that the ToR were followed properly (within 6 months after the end of the audit process)

Plan 3

$1166

3 or 4 weeks

Large online stores, websites hosting articles

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The plan includes:

  • Technical website optimization analysis
  • Analyzing the website’s coding and layout
  • SEO analysis
  • Competitor analysis based on 3 pages (includes collecting semantic data for three landing pages of your choice)
  • Usability analysis
  • Recommendations on page improvements
  • Growth plan

Results:

  • permanent access to audit files stored on Google Drive, comments enabled
  • a ready-to-use Terms of Reference for the specialists
  • an optimizer does check the website two times, making sure the ToR were followed properly (within 12 months after the end of the audit process)
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Things we need to conduct an audit

  • Access to Google Analytics with access rights to View and analyze
  • Delegated access to Google Search Console
  • An up-to-date semantic kernel if you have one. If you don’t, we will compose key phrases ourselves according to a service plan of your choice

Most of the time, we require access to statistics and web analytics frameworks to help us evaluate the website more accurately, resulting in a more comprehensive audit. We guarantee complete data security and commercial confidentiality.

Since these are one-time jobs, we take a 50% upfront fee, with the rest being paid after the work is done.

Why conduct a website audit?

An opportunity to test the website before launch

If you’re redesigning a website or creating one from scratch, an audit will help ensure a successful launch day. You will avoid various launch pitfalls such as the robots.txt file being unindexable, incorrect server responses, or broken features. You won’t have to scramble to fix a website that’s already been launched and waste time on reindexation.

Solving ranking issues

If your website disappeared from ranking despite being there for a while and boasting well-integrated features, there might be some underlying issues at play. Usually, those come down to website-related technical errors, poor section layout, poor landing page choices, sanctions issued by search engines, or not falling in line with the current ranking algorithms.

Solving traffic issues

If you don’t have a trackable query kernel, you can use the Google Analytics statistics instead. We will analyze user visits from search engines and help you pinpoint the reasons behind your traffic’s slump or stagnation. Our Service Plan 3 includes our help with suggestions on possible ways to grow your website and boost converted users.

Boosting your sales and requests

Already got a website running that attracts buyers? Great! However, you can almost always boost your sales. Many websites don’t take various real-life scenarios into account, which leaves them not running efficiently: technical issues, poor design, poor conversion methods, you name it.

You wish to conduct SEO but don’t know where to start

We will analyze your website within your niche and give recommendations on SEO strategies that work best for you. Unfortunately, not all market niches let you directly compete with global services, nationwide stores, or sometimes search engines themselves. So how do you boost your traffic if you can’t utilize search engines to their fullest potential? This is why we will develop and propose a thorough promotion strategy tailored for you.

You are already conducting SEO but wish to evaluate the work of your contractor

Already got an SEO expert hired, but feeling unsatisfied with their work? Simply looking for a second opinion? We will conduct an audit will help you get a better picture of how things are going.

SEO AUDIT: FAQ

I don’t need to walk through all the steps. Can I skip some for a more affordable audit?

We recommend buying a website audit based on one of the three service plans we provide: all services provided are grouped logically such that you won’t have to pay for the services you don’t need. Keep in mind that you can also purchase a custom audit based on an individual service plan.

Is it something you can do on your own?

We conduct audits thanks to the know-how of experts, our own accumulated experience, special tools, and proven technical solutions. Doing so on your own might prove to be very difficult.

What’s the difference between a free and a paid audit?

A free SEO audit is usually conducted via special programs and services. Free audits often result in a large pool of output data that’s not really useful. A paid audit is conducted by website creation and website promotion experts who thoroughly analyze all issues present and provide the most effective ways to solve them. Obviously, the price of such a thorough audit will be higher.

Why do you need a website audit?

A website audit is paramount when launching a new project and getting ready for SEO. The SEO analysis for your website will also prove useful for resources launched a while ago, as fixing issues with code and website layout will boost the website’s effectiveness.

What makes your way to conduct an audit stand out from the competitors?

We conduct a comprehensive SEO analysis that covers every important aspect of your website, rather than just checking for technical issues. The audit will give you understandable data with no useless information included. Each idea will be laid out in a clear and concise manner. We will also provide a list of tasks that must be carried out as a clear Terms of Reference document, so that website is updated as soon as possible.

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